Blockchain usually comes up as a technology that could help the fashion industry become more transparent and green. At Les Izmoor, we see transparency as the first step of the sustainability journey. The fashion industry might not be perfect but the more we are open about our practices, the more responsible we are for our actions. Moreover, transparency is the tool that can empower customers in making more informed, educated and ultimately better decisions...
Having clothes easily and cheaply available to us is pretty new in our history. Since the sustainable movement is growing in recent years, we are slowly starting to turn our attention to this too: how and why should we care for our clothes? For us, this question goes beyond environmental concern. It has to do with a cultural shift and change. Today, we want to explore that.
Nowadays, carbon offsetting seems to be everywhere. Suddenly, carbon became an important business but also a personal consideration. Of course, carbon emissions, or rather the excess of them, isn’t a new topic. After all, carbon has been fuelling our economies for the past two centuries. And in the past decades, we have seen worrying consequences of adding more carbon to the atmosphere than our planet can handle. Thus, scientists, activists, policymakers, businesses and others started thinking about what we can do to reduce the impact. The conclusion sounds simple but it requires a fundamental change: we need to reach net-zero emissions by 2050. But what does this mean?
To make our purpose official, we plan to become a B Corporation certified business in the next 2 years. This certification, not limited to fashion, is one of the highest certifications a business can get. According to their own website, B Corp certifies the businesses that “meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.”
Isn’t it incredible how wearing a particular look can make us feel much more self-assured ? Fashion is more than just functional, it’s a way of expression and empowerment that can trigger our emotions in a positive way. But what happens when it goes the other way around?