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An inTRODUCTION

GARMENT O1

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Fashion retailers can produce up to 10,000 designs in one year. We focused on one.

Meet Garment 01, a versatile piece that can be worn in different ways and that can adapt to different body types.

versatility

At Les Izmoor, we intend to provide only pieces that have been conceived with reflexion and versatility in mind. We want our garments to be unique and we want you to be able to make it your own. 

Garment 01 has been designed to be worn in different styles according to your mood. The draped silhouette provides two side ties to suit your fit and adapt the fluidity of the sagging. The neckline is also modular: you can opt for an elegant halter-neck fit, tie it as a wrap-dress or fix it with our gold-plated ring - a refined accessory that comes with the garment.

The truth is there are so many ways to wear it and we are finding new styles every day. You could wear it as a dress, open as a duster or tucked under your favourite pair of trousers for a more laid back look... We're looking forward to discovering how you would wear it!

SOURCING

When looking for the perfect fabric, we took into consideration several factors such as quality, feel, comfort, and environmental impact.

We opted for a crêpe in recycled polyester. The crêpe yarn provides an elegant drape while the recycled polyester allows easier care. Unlike other sustainable fabrics, this fibre can be easily washed, dried, and it usually does not require ironing

After months of researching fabric mills, we selected a partner in Europe to ensure a low CO2 footprint. We chose to work with the company Gratacos, not only for the quality of their materials but also for innovative vision and their business philosophy based on entrepreneurial spirit.

We decided to have our Garment 01 in two colors - ivory and navy.
Our small ring is made from brass and plated in gold in the region of Toscana by Freschi & Vangelisti, a supplier certified by the Responsible Jewellery Council. It has been a real pleasure to establish a partnership with an ethical company that is in line with our same values and that was willing to support a brand new innovative project.

FITTING

Creating a one-size only garment that fits different bodies has been a real challenge, but we made it work!  

Our garment development began in March 2020 and during a year we created at least 15 prototypes, each one with new adjustments. Our first prototypes included various buttons placed on the sides which allowed the fastening at different notches. However, we realised that this system wouldn’t allow enough flexibility and we finally decided to switch the buttons for fabric strips. 

This option allows to tie the garment at everyone’s precise measure and it also gives a more polished look with a discrete bow on each side.

To confirm the adaptability of Garment 01, we organised a fitting session and welcomed women from different shapes and sizes to try on the garment. Scroll right through the following pictures to see the fitting:

PRODUCTION

In a world of heritage and tradition, we are so glad to have found open-minded partners willing to bet on our agile model.

Our Garment 01 is being developed by Damiano Vuono Sas, a family-owned workshop in Varese near Como that has been present in the market since 1964. They have since then transferred their know-how from generation to generation and used their talented hands to produce for some of the most renowned high quality brands in Italy.

Through this collaboration we are building a bridge between our modern system and the excellence of Made in Italy. Les Izmoor is committed to support Damiono Vuono Sas in their adoption of new supply-chain models and create a partnership that goes way beyond a mere transaction.

The manufacturing of Garment 01 is therefore ensuring a responsible onshore production of the highest quality and a support for local players. Moreover, it is reducing CO2 emissions - with our factory located at less than 60kms from our warehouse in Milan.


TECHNOLOGY

To share more about our supply-chain, we have teamed up with Luxochain, a blockchain-powered platform that focuses on brand transparency. The company is in charge of verifying our ethical efforts and placing all of Garment 01’s information on a scannable tag that will be placed on each product label.

This tag will not only serve as a source of information but it will also become your proof of ownership and a way to recognise your garment’s authenticity.


PRICING

What is a fair price? It's a price that takes into consideration all the actors.

To be fair towards the customer, the pricing has to be established with a reasonable markup. The markup represents the difference between the selling price of a good and its cost. In general, fashion brands tend to place an average markup of 4 to 6 times its unit cost. This means that their margin represents 75% to 85% the actual price (but it can go way higher for some luxury brands).

A fair price is a price that can ensure to the suppliers a good wage. In general, lower pricing strategies are not compatible with securing a decent pay for suppliers.

A fair price is finally a price that can ensure the brand to keep the necessary margin needed to survive and to continue growing.

We believe you have the right to know what Garment 01 costed to make.

Here's a quick cost/pricing breakdown:

EMPOWERING WOMEN

Les Izmoor’s ultimate mission is to empower women. To extend our support, we want to take action. This is why we decided to collaborate with Dress For Succes, a global not-for-profit organization that helps women achieve economic independence. 

With the help of our ambassadors, we want to extend the reach of the organization’s incredible work and we want to support them financially as well. For these reasons, part of the sales made from the pre-orders of Garment 01 will go directly to Dress For Success.

These funds will be donated to the association’s local affiliate in Milan and they will be used for the funding of tutors, coaches and tools for women in need of support. 

If you want to learn more about our collaboration with Dress For Success or if you want to become an ambassador and help us spread the word you can send us an email at ines@lesizmoor.com or click on the following link to fill in our contact form:

get in touch

PRE-ORDERS

Garment 01 has been sold on pre-order for a short period of time.

In addition to those reservations, we are creating just a few extra pieces. Sign up below and subscribe to the waiting list.

To learn more about our pre-ordering system, head to the "How It Works" section

If you have any further questions you can send Ines an email at ines@lesizmoor.com


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Photo Credit: Sara Scanderebech

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